In Focus – Blogging Goals

Yesterday I set some goals for the year, one of them being to be more consistent and more frequent with my blogging. Today I want to flesh that out a little bit more according to the “SMART” principles outlined with my task in the 10 days to a better blog workshop.

John recommends using the “SMART” rubric when setting out our goals for the blog. SMART consists of:

  • Specific – target a specific area for improvement.
  • Measurable – quantify or at least suggest an indicator of progress.
  • Assignable – specify who will do it.
  • Realistic – state what results can realistically be achieved, given available resources.
  • Time-related – specify when the result(s) can be achieved.

Here are my thoughts (and actions) on how to achieve my goal of being more consistent and frequent.


I’ve targeted two specific areas for improvement. I want to blog more. Granted a larger volume is a relatively simple metric, but it’s there. I want to blog more consistently too. This one will take a little more dedication. I had 30 blog posts last year (the most so far) but they were very clumped in nature. I had a few months where there was nothing at all! So to be specific I want to have 2 blog posts each week. This will effectively double my blogging from last year, and have it in a pattern. More posts will be icing on the cake, so I won’t try to pull back from a hot streak.


Oops, I jumped the gun a little bit in the last section, but from a statistics perspective, I’ll be able to see 60 posts by the end of the year and 2 each week in my stats page. Pretty simple.


I assign this task to me! [haha, very funny], more specifically, the Tuesday and Thursday me [wait, are you implying some kind of split personality/universe thing… focus now…]. This will allow for some good pacing and some time to form some initial idea over the weekend. Shameless plug [and mental note], I can start drafting thoughts in Desk and then finish them up on one of those days.


I admire those that can blog daily. That’s just not me, at least right now. I’m quite excited [and a little proud of myself] that I’ve blogged for 8 days straight, even through my largely disconnected weekends, but I recognize that doing so isn’t realistic for me through the rest of this year. With my personal project to finish and other things to focus on, I think twice a week will be a great start, and still take a somewhat big step from my previous habits.


[See! There’s that parallel universe thing] So 5 minute ago me has already done the time-related tasks for me. I guess we’re all on board with this. Tuesday/Thursday blogging from here until the end of the year it is!

This was good. I’m excited. I have a plan of attack now that makes sense to me and isn’t a huge obstacle. Time to try this out with my other goals.


1 thought on “In Focus – Blogging Goals”

  1. About 3 or 4 years ago, when I was doing full time ministry and first turned serious about my blogging, I had pretty much the same goal – twice a week posting for a year. By the end of the year it was so easy to hit that, so normal. My brain had just said, “Yea this is what I do.” So I was typically doing even three or more by the end, and I was even beginning to generate ads from affiliate links. Probably the best thing though was the clarity of thought this brings in your own life and the body of work it creates for you to refer back to. That’s the fun part! :) So keep it up! Great goal!

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